At Berkshire, marketing begins with the basics of attractive, well-maintained properties. From there, we add a knowledge of the product, the current and potential residents, and the movements of the marketplace. Our marketing services include:

Marketing Plans
Berkshire's marketing professionals will design and implement marketing programs based on research and experience to attract and keep residents.

Advertising and Promotion
Marketing strategies can be expressed in a creative and budget-conscious program, designed by creative property professionals, to attract and keep residents.

Activity Reports
These reports detail results as measured against objectives of the marketing plan.

Selling
Regular sales training and merit-based compensation give the Berkshire sales staff an impressive closing ratio.

Research
Our property marketing professionals keep an ear to the ground and an eye on the competition, the economy and the market to anticipate trends and to institute programs for taking advantage of them.